FoursquareOnce the STS True Fans arrive at the tailgate, they would be granted access to the event by showing the invite they received on their mobile device. After gaining entry to the party, the True Fan could then check into the event using Fours…

Foursquare
Once the STS True Fans arrive at the tailgate, they would be granted access to the event by showing the invite they received on their mobile device. After gaining entry to the party, the True Fan could then check into the event using Foursquare, unlocking the STS True Fan Badge.

InstagramWhile at the event, STS True Fans would be asked to take photos using Instagram using the hashtag #STSTrueFan. The best photos from the event would be showcased on the stadium's big screens during the STS True Fan Spotlight during halftime.…

Instagram
While at the event, STS True Fans would be asked to take photos using Instagram using the hashtag #STSTrueFan. The best photos from the event would be showcased on the stadium's big screens during the STS True Fan Spotlight during halftime. The best dressed fans would receive access to the field after the game and meet the players.

STS True Fan

STS Tires is an independent tire and automotive service company with reatil locations in New Jersey, New York, and Pennsylvania. STS came to us looking for help with their STS True Fan campaign. The STS True Fan campaign is a promotion that they had just started running to target sports fans in the North East.

They Had very little Social Media presence and were looking for an agency to create a Social Media campaign. I was the sole Art Director on this project, working directly with our Social Media Strategist to develop a campaign. 

Our concept was, The STS True Fan Experience - the main idea was to throw the ultimate tailgating party at sporting events. Only allowing our STS True Fans to obtain access. We would send out STS True Fans special instructions via Facebook and/or Twitter before the event on how to access the tailgate.

STS True Fan Spotlight During half-time, the STS True Fan Spotlight would take over the stadium's big screens. Instagram photos taken by True Fans using #STSTrueFan would play as a slideshow on the screens. At the end, the winner of the best dressed…


STS True Fan Spotlight

 

During half-time, the STS True Fan Spotlight would take over the stadium's big screens. Instagram photos taken by True Fans using #STSTrueFan would play as a slideshow on the screens. At the end, the winner of the best dressed fan contest would be announced with their photo shown on the screen.

Facebook Facebook would play a lead role in the STS True Fan social presence. It would be used to share videos from the STS True Fan events, share photos and speak directly to the STS True Fan community. This would allow STS to share deals and speci…


Facebook

 

Facebook would play a lead role in the STS True Fan social presence. It would be used to share videos from the STS True Fan events, share photos and speak directly to the STS True Fan community. This would allow STS to share deals and special event information.